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About Us

We opened  BeadMerrily, our first shop online in 2003 and it quickly became the most popular independent site to purchase Hama Beads; in 2010 we changed the name to CraftMerrily to reflect our growing craft product range. It is a sister site to Playmerrily Toys, where we sell a vast range of toys and baby gifts. Jolly Dollies is a dedicated doll site.

We now run from a unit in Peterborough, part of a warm and connected community of small businesses and our business is staffed by a small and dedicated (and highly efficient!) team. From my husband Max, who runs the daily operation of the unit to me, Merry, founder and still head of buying, websites and having fun with our wide range of products and lovely Lynne, who packs our parcels. It will always be one of us who answers the phone, your emails and ensures your needs are met so you can be certain of a personal and efficient service.

We'll be delighted to help you with any issue or requirement you may have; drop us a line by email or give us a call on 01733 396585. The office is staffed between 9-12pm Monday to Friday and emails will often be answered over the weekend if you need help chooosing a product. You can email us at or via our contact page.

Merrily Toys & Crafts Ltd

Workspace House

28-29 Maxwell Rd




VAT Registered Number GB 897 4640 66

Company Number 06808324



We Accept These Payment Types


Images are copyright of the individual suppliers of each brand unless specifically branded to suit this website. Specifically all images for Hawthorn Handmade products with HW- as the code are © Hawthorn Handmade 2014’

Our company is registered to the following address which is the address of our accountant office. Please DO NOT send post, returns or deliveries to this address as the will NOT reach us and you will not be refunded. 1b Vitas Business Centre, Fengate, Peterborough, PE1 5XG

Copyright 2017 Merrily Toys & Crafts Ltd.